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Manage Loyalty Schemes
Customer retention is the key to a successful business.
iPharmaedge helps pharmacy operators strengthen customer relationships. It helps you to create loyalty schemes and manage them. Loyalty schemes may include additional discounts, free goods, prizes, coupons, gift vouchers etc to reward your customers on the basis of their behaviour like:
- Repeat customer
- Cumulative spending
- Orders for large quantities
- Orders for high-value items
- Prompt payments
- Length of relationship with pharmacy
Campaign management
Sales and marketing campaigns help to establish or re-establish products and services offered by your pharmacy.
iPharmaedge helps you to plan and launch a campaign to achieve maximum benefits. Using the powerful and intelligent features of the campaign module, pharmacy operators can ensure that:
- The promotional messages reach the targeted audience
- The message is easily understood by the audience
- Helps the recipients to take action based on the message
You can
- Design the type or theme of the campaign
- Focus on specific products or services you wish to promote
- Prepare customized target lists of customers
- Communicate with your customers in a range of ways like emails, post, leaflets, newsletters, catalogues etc
- Prepare support materials needed to promote your products or services
- Save history of previous campaigns and do a follow-up
Cash Flow
Cash flow management is the core of financial planning for any business.
iPharmaedge cash flow module goes beyond regular budgeting functions. Budgets only represent an ‘average’ or ‘ideal’ time period. Our cash-flow feature allows you to forecast future cash-flows based not only on your historical spending, but more importantly, also on future projected expenses and income. This module helps the pharmacy operators to:
- Set and track financial goals
- Edit transactions and categories as required
- Categorize your spending
- Track transactions and support bank reconciliation
- Generate statement of anticipated expense
- Create expense schedules |
 
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